The International Association of Scholarly Publishers, Editors and Reviewers (IASPER) with the SEC Registration No. CN201433407 is inviting you to participate in the Training-Workshop on Mixed-Method Research Design on August 28-30, 2025 at Castle Peak Hotel, Cebu City, Philippines.

RATIONALE

In contemporary research landscapes, complex phenomena often require multifaceted approaches to achieve a comprehensive understanding. Traditional purely quantitative or qualitative methods, while valuable, may not always capture the full breadth and depth of a research problem. Mixed-method research, which systematically combines quantitative and qualitative approaches in a single study, offers a powerful alternative for exploring intricate research questions, triangulating findings, and generating richer insights. This design is increasingly recognized and valued across various disciplines for its ability to provide a more holistic and nuanced picture of reality.

This training-workshop is designed to equip researchers, academics, and graduate students with the foundational knowledge and practical skills necessary to conceptualize, design, and implement robust mixed-method studies. Participants will delve into the philosophical underpinnings, various design typologies, and the practicalities of integrating qualitative and quantitative data at different stages of the research process. Through structured discussions, hands-on activities, and expert guidance, attendees will gain confidence in developing mixed-method research proposals that are methodologically sound and aligned with their research objectives.

The training objectives are to:

1. Comprehend the Fundamentals of Mixed Methods. Understand the definition, rationale, philosophical assumptions, and benefits of integrating quantitative and qualitative approaches in research.
2. Identify and Select Appropriate Mixed-Method Designs.Differentiate between various mixed-method designs (e.g., sequential explanatory, sequential exploratory, convergent parallel, embedded) and determine the most suitable design for specific research questions.
3. Formulate Integrated Research Questions. Develop clear and concise mixed-method research questions that guide both quantitative and qualitative data collection and analysis.
4. Design Integrated Data Collection and Analysis Strategies. Plan the systematic collection and analysis of both quantitative and qualitative data, focusing on techniques for effective integration at different research phases.
5. Address Practical and Ethical Considerations. Recognize and navigate common challenges, ethical considerations, and best practices in designing and conducting mixed-method research.

CONFIRMATION

For interested participants, please send your confirmation slip (as attached) at [email protected] or register via Google Form at https://forms.gle/ySe8CmNiLPayPimo6.

Confirmation of participation is required to reserve a slot for the Training-Workshop. The deadline for confirmation will be on August 22, 2025.

REGISTRATION FEE

The regular registration fee is 6,500.00 PHP inclusive of two days lunches, AM and PM snacks, training Kits, ID and certificates. The organizer will not be shouldering the accommodation of each participant since the training is in a live-out arrangement. A list of hotels will be provided as guidance to the participants reflecting the hotel address and contact information, estimated rate per night, and proximity to the hotel venue.

Deadline of payment for regular registration will be on August 22, 2025. For onsite payments the following additional documents are required: Travel Order, Hotel Accommodation, and Flight Details, among others.

RESOURCE SPEAKER

Dr. Mary Gretchen F. Chaves
Associate Professor
Dean of the UP Cebu School of Management
University of the Philippines Cebu

Asso. Prof. Mary Gretchen F. Chaves, is currently the Dean of the UP Cebu School of Management and serves as the Treasurer of the UP Cebu Education and Research Foundation, Inc, UP Cebu’s foundation arm. She graduated BS Business Management (cum laude) from UP Cebu College (1981and obtained the degree Master of Management (Business Management), also from UP Cebu College (1992). Through a UP Faculty Fellowship, Asso. Prof. Chaves obtained her Doctor of Business Administration (with distinction) from the Graduate School of Business, Professional Schools, Inc., De La Salle University Manila (2003).

Asso. Prof. Chaves has held various leadership positions and membership in standing and college committees of UP Cebu, having been the Chair of UP Cebu Research Ethics Committee, and was also the Coordinator of the Office of Internal Linkages and the Assistant to the Vice Chancellor for Academic Affairs, particularly during the emergency remote learning due to the Covid 19 lockdowns. She is regularly invited to evaluate and peer-review papers for conference presentations as well as for publication and has been invited to provide the keynote speech in academic conferences. She also is invited to provide trainings on teaching business and management research. Other than presenting papers in conferences, both national and international, Asso. Prof. Chaves has also served as session manager at some of the conferences. Her academic publications are on the areas of consumer behavior and management education. She is at present working on two studies involving the evaluation of the Senior High School ABM track teachers and training the teachers on classroom action research.

Over the years, she has served as MBA bridge course trainer in Case Writing analysis. In 2014, Asso. Prof. Chaves was selected to be among the first batch of trainees to the case writing project of the United States Agency for International Development (USAID) in partnership with RTI International. Her case study was one of the first to be published in the William David Institute Publishing of the University of Michigan. Under the allowable limited practice of profession, Asso. Prof. Chaves engages in business and marketing consulting and conducts commissioned business and market intelligence/research studies, either directly commissioned by clients, or as a third-party provider, commissioned by marketing consulting firms. During her Sabbatical, Asso. Prof. Chaves taught at Colorado Mesa University, USA, as a visiting professor from August to December 2019.

PERSONALIZED INVITATION LETTER

Kindly provide us the following details should you wish to request for a personalized invitation letter:

• Name to address the invitation letter (complete name, designation, company/school)
• Name to address the letter of invitation (Thru): (complete name, designation, company/school)
• Email address to send the invitation letter
• Email address to send the CC of the invitation letter

Payment Details

Payment through Bank:

Name of Bank: Bank of the Philippine Islands
Address: Georgetown Cybermall, RN Pelaez Blvd. Kauswagan, Cagayan de Oro City 9000
Account Name: International Association of Scholarly Publishers, Editors and Reviewers, Inc.
Account Number: 8991-0002-76 (Peso Checking Account)

Payment through GCASH (GCASH to BPI Bank Transfer Option):

Name of Bank: Bank of the Philippine Islands
Account Name: IASPER INC
Account Number: 8991000276

Payment through Western Union, Palawan or MLhuillier:

Name of Recipient: Gayle T. Salalima
Address: 4-2f Montblanc Bldg. 848., Burgos corner Chavez Sts., Cagayan de Oro City 9000, Philippines
Contact No: (0917) 713 6816

Contact Details

MS. GAYLE T. SALALIMA
Executive Director
[email protected]
+63917-713-6816 (mobile)
http://aseanresearch.org/iasper